Papabubble, a new high-end candy store in Barcelona takes a modern approach to packaging and color. The neutral, if not industrial hues of the shelving and packaging sharpen the otherwise apothecary feel of the space, using the bright and playful palette of the actual candy to liven the store.
Multiple types of packages, from clear plastic to boxes and jars, visually transform the candies into medicines, jewelry and accessories.
Papabubbles challenges another Barcelona candy boutique, Happy Pills. Also playing on the apothecary theme, Happy Pills keeps it traditional using large medicine jars with opaque white labels. But Happy Pills sends a strong message with their hot pink branding, especially the large plus-sign. The pink both clashes and compliments the wide range of candy colors, creating
a visual buzz throughout the shop.
Both shops take our memory of penny candy and turn it into an iconic, trend-forward experience using the pure energy of color. The sheer delight of color and candy will brighten up any Monday, if taken according to Happy Pills' orders.
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