Nendo, a Japanese firm working in architecture, interior, graphic and product design, produced four roototes (a clever multi-pocket tote bag design by Super Planning). Each concept re-visits the everyday, such as paper bags and shopping receipts, with a compelling graphic treatment. The tromp l'oeil effect is playful and transforms an otherwise ignored element of our typical experience into a desireable object.

John Jakus, a Berkely, California-based designer is similarly focused on "making experiential connections between form and function." His bags, and various household inventions, are made of recycled industrial felt, a most basic material. Simplifying his material choice elevates the ingenious functionality of his unique enclosures and formed structures. Even in a simple clutch, Jakus' lust for material purity is evident.

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